Your company’s made a mistake or received a complaint: Now what?

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We cannot please all people of all time. In business, this is the same to our customers. Keep in mind that a business is a living entity, made up of people who, at some point, will make mistakes or overlook the obvious. What is important is to draft a plan, stipulating and detailing how your company will deal with complaints.

Did you know that customer complaints can actually become so beneficial to your business? Taking customer complaints seriously is a sign that your business is committed to quality. Some companies create an internal system to capture each complaint and try to solve each complaint as quickly as possible and replace any orders necessarily.

Many businesses have realised that in order to reach their goal of fully utilising customer feedback, they needed a more comprehensive system for managing customer complaints. They created a team for the purpose of finding such a system.

Keeping a record of all complaints is important. Furthermore, it is also important to the resolution process. More importantly, a system such as this can become a crucial tool to determine future products or services that will enhance the customer experience. It will also serve as a management tool to ensure that the correct action is taken every time.

To learn more on handling customer complaint, read this: http://www.smartcompany.com.au/business-advice/companys-made-mistake-received-complaint-now

What Every Small Business Needs to Know About Online Reputation Management

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Reputation is not only important to public figures and large corporations. It is also an important element to build even if you are a small business entity. It plays a big factor on how your customers, competitors, employees, or investors project your small business.

Managing reputation is truly is an important investment for any business; buy do you know what reputation management is? Reputation management is basically the practice of controlling and influencing public opinion in the physical world through conferences, campaigns and support for the community and by conducting damage control when negative opinions or feedback arise.

In today’s commercial setting, taking control and handling opinions and beliefs about something or someone is particularly vital in today’s times simply because of the advances in search engine usage and social networking.

How important online reputation management is? A reputation dictates corporate relationships and dictates where the company or business stands in the social order. If your company has a bad reputation, not only loses out on being trusted by financial institutions, shareholders, investors and potential employees, but you may also lose your corporate credibility in the long term. For these reasons it is essential for both small and big businesses to hire a pr agency that can handle their reputation management.

To have a better understanding on online reputation management, read this article: https://www.bigmouthmarketing.co/small-business-online-reputation-management

How to Do More in Less Time

Today, it seems like everything is moving faster. We have instantaneous communication wherein you can have live, webcast office meetings with people across the globe. Almost all information is at our fingertips minutes after it happens. This “need for speed” pressure is also put on us in the workplace, creating the necessity of increasing workplace productivity.

Do you want to raise the level of your company’s productiveness? If you do, you can change a few things about individual employees’ techniques as well as edit some overall company practices and procedures. The employees themselves can help speed their own personal productivity by a number of helpful tips.

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One of the few things you can do to increase your employees’ productivity is by minimising emails. Emails are a very cost-efficient medium of communication. The cost of sending an email is very small; you just need a computer and an internet connection. However, these emails require time to read. Each email title must be scanned. The employee must then determine whether they should read the email or not. Establish a policy to minimise the number of emails they receive to reduce the amount of time your employees lose to managing their emails.

To learn more about doing more in less time, read this article: http://www.business.com.au/articles/how-to-do-more-in-less-time

Why Snapchat Builds a Killer Loyal Audience

For modern companies, social media marketing has become a huge source of traffic. This is true especially to those who are targeting the younger demographic.

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It is very rare to find a business these days that does not engage with Twitter, Facebook, Instagram and other social media platforms. Meanwhile, one platform that isn’t typically viewed from a marketing perspective is Snapchat, the social media app that allows users to send limited-viewing-time, self-destructing video and picture messages.

Snapchat might not seem like an ideal platform for marketing, but the statistics might surprise you: according to Sumpto, a company focused on marketing to college-age individuals, 73% of college students would open a Snapchat from a familiar brand, and 45% would open one from an unfamiliar brand.

With Snapchat having 30 million users as of December, it had surpassed the number of users on Instagram in the US alone, and has growing usage abroad. The picture messages do disappear as soon as a user views them, but there are still some interesting, and novel, marketing possibilities.

Immediacy of the experience is the number one reason why Snapchat is interesting. While there are workarounds to save the images, there’s still a time limit on how long it will be on the app. As a marketer, you can add a sense of urgency. If you want to grow your business, then think of smart ideas and use Snapchat to your advantage.

For more on Snapchat, read this article from ProBlogger.com: http://www.problogger.net/snapchat-builds-killer-loyal-audience

How to Conduct Market Research

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Before starting any type of business venture, it is very important to determine whether there is really a market for the product or service you are offering or none.

Many new entrepreneurs bypass market research because they do not want to hear any negative feedback. However, this step is essential in product development as it provides relevant information in identifying and analysing the market need, size and competition.

Having comprehensive and detailed information of your target market provides a huge interface of information regarding our soon-to-be and existing customers, the competition, and the industry itself. Data collection can either be through surveys or focus group discussions.

To study your market well, you need an in-depth observation of your prospected clients. Therefore, conducting interview also plays a vital role. You can use an interview guide protocol or even a checklist so that you will be able to recognise your customers/consumers’ needs. In addition to that, you are able to listen to people, analyse the gathered information to help your business make better decisions and to reduce the risk. It is about analysing and interpreting data that can be used to predict future events, actions or behaviours.

By focusing our efforts to the right markets, your business can get quicker results, greater overall performance from marketing campaigns and improved efficiency.

If you want to learn how to conduct a market research, check out this post: http://www.wikihow.com/Conduct-Market-Research

Banks continue their crackdown on investor home loans

Many are aspiring to have their own house. Well, several people live by this dream and work very hard to make their dreams come true. Home loans are a way to help all such people to pursue their dream of living in their own home. However, it is not easy to obtain approval and not everyone is eligible for a home loan.

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Photo by: PerthNews.com.au

Banks and other financial institutions will not approve your home loan if you are not eligible. So when you apply for a home loan, you have to keep several factors in mind and prepare your applications accordingly. First of all, you need to study the guidelines prescribed by the credit or finance firm and assess yourself whether you are capable with their requirements or not.

Financial stability is the number one requirement when applying for a home loan approval. Lenders will check if you have a permanent occupation along with constant rental history. If you are able to pass all these evaluations, then the bank can now give you your dream house.

However, according to Sophie Elsworth from News.com.au, there is sad news to people who are planning to apply for home loan. According to Sophie’s article, Australian banks continue their crack down on investor lending by requiring bigger deposits.

You can read the full article here: http://www.news.com.au/finance/money/banks-continue-their-crackdown-on-investor-home-loans/story-e6frfmdr-1227361859901